The Information Technology Value Proposition

On my blog,, I wrote about The Importance of Information Technology. The short explanation: Information Technology (IT) is not just for computer nerds anymore. No longer are the letters “IT” associated with the computer whiz who you reach via your employer’s help desk when your computer is acting wonky.

These days, “accurate business planning, effective marketing, global sales, systematic management, real time monitoring, instant customer support and long term business growth cannot be achieved at the optimum level without IT,” writes Abid Afzal Butt, a UK-based researcher and IT consultant.

Butt and other researchers attest that when companies “invest in technology and choose the path of innovation,” they set themselves up to be more competitive and have a greater market share. “Information technology is the only technology which provides you the opportunity to analyze specific data and plan your business journey accordingly,” writes Butt in “The Role of Information Technology in Business Success.”

IT is largely about problem-solving to achieve business goals, whether that’s managing (and promoting) business growth or utilizing software entities, cloud computing or the various tools of  modern communication that technology affords.

But “modern communication” also applies to facilitating internal communication and processes within a company. “It is very hard for the top management to manage all the resources manually,” writes Butt. So, IT resources bolster the efforts of human resources, financial and employee services and other tangible functions that keep organizations running smoothly.

Says Butt:

“A decade ago, most of the resource management solutions were desktop based. Thanks to the internet and cloud technology which enables software engineers to introduce cloud based ERP (Enterprise Resource Planning)

The emerging trends predict a future where IT will continue weaving its way into the fabric of our increasingly plugged-in and virtually-computing world. While those of us who work directly with IT departments can see these trends and changes up close and personal, the consumerization of IT will encourage more technologies to be widely adopted.

The world of IT is constantly growing and evolving; the next decade will surely bring a host of new changes, too.

Domenica Cresap Signature

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